BRIEF: THE FOUNTAIN OF ELECTROLYTENMENT

Role: Lead Content Writer
Agency: McCann-Erickson
Client: Nestlé Waters

To usher in Nestlé Water’s new Resource water brand, we introduced an experiential oracle composed completely of falling water, the Fountain of Electrolytenment. With events at The Grove in Los Angeles and Basketball City in New York, passerbys were encouraged to ask The Fountain whatever they pleased, with myself providing real-time answers drawing from a mix of comedy, absurdity, and electrolyte facts.