Role: Senior Producer
Agency: Lightning Orchard
Client: Silk
Production: Buck LA

Silk Oat Milk is the greatest of all the Oat Milks (at least according to me), so we wanted to celebrate putting the OAT in GOAT by letting everyone from Gordon Ramsey to the everyday consumer immortalize themselves into a stone bust using Facebook/Instagram AR. And once this is in stone you're the GOAT and no one can ever take that away from you. That's how busts work and why there are so many Greek basketball icons.