Role: Senior Producer
Agency: Anomaly NY
Client: Panera Bread
Production: Humble

Panera Bread stresses the importance of clean foods, especially when it comes to children. In support of the CleanKids campaign, we asked eight non-actor children, sourced from local art programs, to describe and illustrate what they imagined artificial and unrecognizable (re:unclean) ingredients may actually be. Three of them were chosen for their wild and disturbing imaginations, and we animated and stylized their illustrations into three distinct and hilarious short films.