ULTIMAT SOCIAL AUDIT

Role: Senior Digital Producer
Agency: Amalgamated
Client: Ultimat Vodka
Production Company: Stink Digital

To introduce Ultimat Vodka to the marketplace, we were already targeting workaholics with a tone of respect and humor. To bring this into the digital realm, we created a site that would scrape your Facebook profile to gauge how well you were balancing your work and social life. Not only would we gauge how often you were going out, but where you were going, with who, how many of them were single, and whether or not they were having fun with you (and smiling).