Role: Senior Digital Producer
Agency: Hudson Rouge
Client: The Lincoln Motor Company
Digital: Stink Digital
Shoot: Skunk

To preview the launch of the Lincoln MKC, we shot a short film starring Sam Page (Mad Men, House of Cards) using a modified camera which allowed for a much larger viewable area that allowed users to pan their viewpoint throughout the experience. Not only did this allow users to explore the MKC and its' features during the film, it also allowed users to find custom storyline content personalized to the users' gender, location, name and face, all scraped from their social media profile.