Role: Senior Producer
Agency: Technology, Humans & Taste (THAT)
Client: Eko / Wal-Mart
Production: Buzzfeed / Retrofit
Post Production: Particle 3 / Digital Domain

Producer lead on the massive update to Walmart Toylab 2.0 - integrating a live-action branching narrative featuring hundreds of toys and 3rd party IP with a browser-based virtual showcase that allowed children to preview and test out toys before adding them to their wishlist. This initiative included collaborations with Buzzfeed, CAMP, and various kid-based influencers.