Role: Senior Digital Producer
Agency: Hudson Rouge
Client: The Lincoln Motor Company
Production: Jam3
Music House: Plan8

The Lincoln Motor Company wanted to engage a new audience in an organic, innovative, and a unique way to draw attention to the brand and its commitment to celebrating individuality and artistry. Teaming up with Jam3 and Plan8, we created The Music Selfie Experiment: an experience that allows users to capture a selfie with their webcam or mobile device, and using facial-tracking software it will analyze your face and provide unique data points to an algorithm that will compose an authentically personalized song. The user can then share their Music Selfie or download their song as an MP3.

FWA – Site of the Day: March 6th, 2015
FWA – Adobe Cutting Edge Project of the Week: March 23rd, 2015
Pixel Awards – Official Nominee (Experimental)
2015 Cannes Lions – Shortlisted (Craft – Use of Music, Sound design)
Awwwards – Site of the Day
Advertising & Design Club of Canada – Gold Winner (Interactive Design)