MASTERCARD PRICELESS PICKS

Role: Creative Content Producer
Agency: McCann-Erickson
Client: Mastercard
Production: Honest
App Development: Ubermind

Mastercard expanded their priceless offerings into a branded mobile app called Priceless Picks. Partnering with Not For Tourists, Blacklist, and others, the app offered a variety of curated picks from your immediate surroundings using Google Maps. Users were also allowed to submit their own picks to share. A series of towns were highlighted in subsequent updates allowing a deeper dive into the locales.