BELVEDERE DREAM JOB

Role: Producer/Account Director
Agency: Last Exit
Client: Belvedere Vodka

With Belvedere Vodka searching for a new Global Brand Ambassador, we created a platform that allowed users to upload their audition tapes demonstrating their love and affection for the brand, which would then be voted on by a panel of judges and the public at large. An extensive social media strategy encouraged users to upload and vote, culminating in a showdown among the final contestants in NYC.