GOLDEN GRANTS

Role: Creative Content Producer
Agency: McCann-Erickson
Client: General Mills
Production: Mekanism SF

Given the college-age fandom of Golden Grahams and their particular economic woes, Golden Grahams allowed users to tweet a story of their particularly hilarious hardships breaking into the workforce. Those with notably entertaining entries were rewarded with a Golden Grant: their story fully animated and more importantly – a free year’s worth of Golden Grahams.