Role: Senior Digital Producer
Agency: Anomaly NY
Client: YouTube Music
Production: Alkemy X

Google launches their YouTube Music apps to compete with the Spotify and Apple Musics of the land. We created these multiple mini-stories touting how the YouTube Music app can integrate into your larger life. Because "it's not just what we listen to, it's who we are." We created 5 distinct stories in Android/iPhone versions, each with alternate UI versions, along with verticals for Snapchat and other social channels.